Entice Energy
from onboarding to usage
3:10
avg. session
+18%
Conversion growth
3+
International design awards
Context
Entice Energy is a UK-based startup supplying gas and electricity to households. As their first designer, I built the entire design system and product experience — uniting brand and UX into one cohesive ecosystem.
Challenge
The energy market is overloaded with complexity — confusing tariffs, outdated interfaces, and a lack of emotional connection.Our goal was to make the product simple, transparent, and genuinely enjoyable to use, while improving conversion and user trust.
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Solution
I designed a unified system covering both brand and product layers.The focus was on clarity, friendliness, and visual continuity.From tariff selection to usage analytics, every interaction was streamlined to feel effortless — driven by one consistent principle: ease of use through empathy.
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Process
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Feedback
“Just a clean, on-point jam within the scope. We're really happy with the result.”
Philippe Laurent
CEO
Additional work
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